Post by account_disabled on Jan 2, 2024 5:56:51 GMT 2
Christmas is about to land in our new normal and with it come elaborate dinners. Although that task is rather the responsibility of the oldest people and those with whom we are most happy to spend another year on these special dates: our grandparents . This year, unfortunately, we will not be able to meet as we had hoped and that means that the role of host will fall to a newbie. Kaiku Sin Lactosa wanted to support all these families who are not used to organizing Christmas dinners. And she has done it through the most famous grandmother on the internet . Mari Carmen, the “yaya” has become a viral phenomenon at 80 years old. To take advantage of this popularity, the brand has decided that she is the ideal person to be the image of her new action. Grandma and Kaiku thus come together to launch a digital campaign in which Mari Carmen will share infallible tips on her Instagram profile to succeed.
It doesn't matter if you are a novice or an expert in family gatherings, these tips will make whoever follows them become the best host. At least that is the intention of the collaboration with the "yaya" that Phone Number List went viral during the first confinement. The campaign will last three weeks , during which time the advice of this popular grandmother will be offered. Mari Carmen's naturalness and self-confidence have been her greatest virtues since she began to be an emblematic character on the internet, and these characteristics are what they intend to show in the message of Kaiku, a brand that congratulates Christmas in an original and useful way. With more than 24,000 followers on Instagram and 135,000 on Grandma's TikTok, Kaiku Sin Lactosa seeks with this campaign to help those who are new hosts in a year where visits are restricted , although that does not mean that they want to stand out with their guests.
Showing off with the family is always a good reason to prepare things in advance. The campaign will be released in video tips format to help followers, both of the brand and of the grandmother, at Christmas Eve dinner, Christmas lunch, New Year's Eve dinner and the Three Wise Men meal. Among these tips we will find everything from how to recognize the good product on the market , to the secret of the tastiest stew . Even grandma will realize that all of her followers know one of her biggest secrets: the recipe for croquettes. And all this will be framed in a contest whose prize will be a free year of Kaiku Lactose-Free milk from sustainable production . So this Christmas no one will have any excuses to excel as a host thanks to Kaiku and the advice of Mari Carmen, the most popular grandmother on the internet.
It doesn't matter if you are a novice or an expert in family gatherings, these tips will make whoever follows them become the best host. At least that is the intention of the collaboration with the "yaya" that Phone Number List went viral during the first confinement. The campaign will last three weeks , during which time the advice of this popular grandmother will be offered. Mari Carmen's naturalness and self-confidence have been her greatest virtues since she began to be an emblematic character on the internet, and these characteristics are what they intend to show in the message of Kaiku, a brand that congratulates Christmas in an original and useful way. With more than 24,000 followers on Instagram and 135,000 on Grandma's TikTok, Kaiku Sin Lactosa seeks with this campaign to help those who are new hosts in a year where visits are restricted , although that does not mean that they want to stand out with their guests.
Showing off with the family is always a good reason to prepare things in advance. The campaign will be released in video tips format to help followers, both of the brand and of the grandmother, at Christmas Eve dinner, Christmas lunch, New Year's Eve dinner and the Three Wise Men meal. Among these tips we will find everything from how to recognize the good product on the market , to the secret of the tastiest stew . Even grandma will realize that all of her followers know one of her biggest secrets: the recipe for croquettes. And all this will be framed in a contest whose prize will be a free year of Kaiku Lactose-Free milk from sustainable production . So this Christmas no one will have any excuses to excel as a host thanks to Kaiku and the advice of Mari Carmen, the most popular grandmother on the internet.