Post by account_disabled on Jan 24, 2024 7:52:39 GMT 2
During quarantine, it is especially important for businesses to collaborate with professionals. Therefore, we continue to talk about our partners and how Ringostat helped them. Today’s guest of the column is Dmitry Pavlov, owner of the online advertising agency UCT . He will talk about himself and the company, as well as how cooperation with Ringostat is useful. Reading time: 7 minutes About the agency and owner Working in quarantine and advice for business What does partnership with Ringostat give? About the agency and owner I’ve been in business since 1991, and I got into digital in a rather unconventional way. In 2007, I provided context for my own campaigns, experimented with interest, and analyzed the results.
Since I am a Fax Lists mathematician, I developed formulas to calculate what indicators affect the rating, price, etc. I came to the Google conference with these calculations - it was the first such event in Ukraine. I told Google representatives how I understood their algorithms. They listened to me for a long time, and then they pulled out the NDA agreement. Initially, we collaborated in the field of security, analytics, marketing promotion, and then the rest came up - including SEO. I am currently a Google Premier Partner with 28 awards. I have been a member of the New York Academy of Sciences since 2009 and IEEE, the global society of engineers.
Success story - UCT and Ringostat UCT is the agency that created the artificial intelligence system for context optimization. We have been developing it since 2009, and it is designed to automate advertising using neural networks. Currently, the system is trained on data from 15,000 accounts. This is the equivalent of 800 years of experience. Our system finds so-called “images” that were effective in terms of promotion. For example, certain settings, rates, etc. This takes into account a specific topic. The settings image is applied to the campaign and automatically configures about 60 switches that can be managed in your Google account. Also, over the last year, we launched a PBN ( private blog network ) - creating for the client his own network of sites: about 2000 or more. At the same time, we have our own security system that helps identify bots and clicks in the traffic flow.
Since I am a Fax Lists mathematician, I developed formulas to calculate what indicators affect the rating, price, etc. I came to the Google conference with these calculations - it was the first such event in Ukraine. I told Google representatives how I understood their algorithms. They listened to me for a long time, and then they pulled out the NDA agreement. Initially, we collaborated in the field of security, analytics, marketing promotion, and then the rest came up - including SEO. I am currently a Google Premier Partner with 28 awards. I have been a member of the New York Academy of Sciences since 2009 and IEEE, the global society of engineers.
Success story - UCT and Ringostat UCT is the agency that created the artificial intelligence system for context optimization. We have been developing it since 2009, and it is designed to automate advertising using neural networks. Currently, the system is trained on data from 15,000 accounts. This is the equivalent of 800 years of experience. Our system finds so-called “images” that were effective in terms of promotion. For example, certain settings, rates, etc. This takes into account a specific topic. The settings image is applied to the campaign and automatically configures about 60 switches that can be managed in your Google account. Also, over the last year, we launched a PBN ( private blog network ) - creating for the client his own network of sites: about 2000 or more. At the same time, we have our own security system that helps identify bots and clicks in the traffic flow.