Post by flora60468 on Feb 25, 2024 10:11:22 GMT 2
What I like Emotional connections. Rather than showing you the features (ie sharing with close friends), Path uses a more emotional connection by showing a husband and wife actively sharing photos of the family. Very little distraction. The copy is focused and there’s not much auxiliary content. Things I’d change or test Add the number of app downloads or the number of captured moments. 4. UPS Social Proof is one of the six “weapons of influence” in Robert Cialdini book Yes! 50 Scientifically Proven Ways to be Persuasive. He states that people will do things that they see other people doing. UPS uses Zappos to show the value of their services and how they help Zappos be the consumer friendly brand that we all know and love. What I like Success stories.
Using a well-known and well-liked brand such as Zappos will lead to increased Chinese Malaysia Phone Number List conversions. Use of repeat shopper statistics. UPS has a hand to helping Zappos achieve 75% repeat customers. The implicit message is well done. Things I’d change or test Minimize the amount of text. There is a lot to read through on the page and would like to see what happens if UPS remove the right side of the page. Dim the background. Changing the alpha setting on the warehouse image will make the main section stand out more. 5. Optimizely Optimizely uses the video to show the simplicity of the application and lives up to its headline of “A/B Testing you’ll actually use”. What I like No signup required.
Allowing users to test drive your service with little or no barriers can lead to increased conversions. Even if a user does not sign up you may end up with a brand evangelist who can speak to the simplicity and value of your application. Things I’d change or test Shorten the video. The video runs close to 4 minutes and gives you the full scope of the application. I’d test a 30-60 second video that gives viewers just a small taste of the functions. I think the product sells itself when you test drive it. 6. Zoho Books Rather than making users read through all the features, Zoho Books shows you everything you can do in a quick 60 second video. What I like Big video image. According to a recent Kelsey Group study, 21% of video viewers make a purchase. No wonder Zoho Books made the video so big.
Using a well-known and well-liked brand such as Zappos will lead to increased Chinese Malaysia Phone Number List conversions. Use of repeat shopper statistics. UPS has a hand to helping Zappos achieve 75% repeat customers. The implicit message is well done. Things I’d change or test Minimize the amount of text. There is a lot to read through on the page and would like to see what happens if UPS remove the right side of the page. Dim the background. Changing the alpha setting on the warehouse image will make the main section stand out more. 5. Optimizely Optimizely uses the video to show the simplicity of the application and lives up to its headline of “A/B Testing you’ll actually use”. What I like No signup required.
Allowing users to test drive your service with little or no barriers can lead to increased conversions. Even if a user does not sign up you may end up with a brand evangelist who can speak to the simplicity and value of your application. Things I’d change or test Shorten the video. The video runs close to 4 minutes and gives you the full scope of the application. I’d test a 30-60 second video that gives viewers just a small taste of the functions. I think the product sells itself when you test drive it. 6. Zoho Books Rather than making users read through all the features, Zoho Books shows you everything you can do in a quick 60 second video. What I like Big video image. According to a recent Kelsey Group study, 21% of video viewers make a purchase. No wonder Zoho Books made the video so big.