Post by prioty237 on Feb 27, 2024 10:18:46 GMT 2
But the second you start pitching, the potential value given from both parties instantly diminishes. The Prototypical Hypothetical Twitter Pitch…and why I hate it. I’m at the bar watching the Giants game, and just realize that I should get some new cycling gear for next week. So I tweet: “Can anyone recommend a pair of dude’s bike shorts/shirt that’s good for early morning cycling? “ I get home later, take a nap, wake up, and open up the laptop. What do I see? “ You tweeted about cycling. Here’s 15% off purchases over $100 at BikeLocalSF ” being the operative word, as there’s no way I’d read something with so many blue links. The hypothetical BikeLocalSF is trying to pitch me, when all I was really looking for was a review or a recommendation.
Being a B2B marketer, I once thought of Twitter as a simple lead-gen Bolivia Mobile Number List tool. People would tweet about retargeting, I’d respond with a link back to my site, cross my fingers, and hope for a lead to come through. It sometimes worked, but I was very focused on getting that conversion. I know, I know, very noob, but everyone starts out without knowing a single thing about anything. Twitter’s no different. Engagement I soon found Twitter to be much more than a lead gen tool. I’m not the only person in the world who doesn’t want to read tweets that are littered with underlined blue links. So I changed up my cold outreach strategy: I see someone asking a question or talking about my industry, and I respond with a value-adding answer or an insightful comment.
That’s it, no links. I’d still retweet any articles I found cool, and links to all of our great content, but the cold outreach strategy is what really changed, and we’ve found numerous benefits from this: R&D: I was able to see marketers’ successes and pain points with retargeting, and I was able to legitimately help people when they had problems with the technology, whether they were a current client or not. This is research and development in disguise, without the surveys, without the focus groups. This definitely kept my product hat busy. Branding: I have one simple branding goal for my company: be mentioned in every single exploratory conversation about retargeting. We want all companies, big and small, to think about us when they talk about retargeting in their marketing strategy discussions.
Being a B2B marketer, I once thought of Twitter as a simple lead-gen Bolivia Mobile Number List tool. People would tweet about retargeting, I’d respond with a link back to my site, cross my fingers, and hope for a lead to come through. It sometimes worked, but I was very focused on getting that conversion. I know, I know, very noob, but everyone starts out without knowing a single thing about anything. Twitter’s no different. Engagement I soon found Twitter to be much more than a lead gen tool. I’m not the only person in the world who doesn’t want to read tweets that are littered with underlined blue links. So I changed up my cold outreach strategy: I see someone asking a question or talking about my industry, and I respond with a value-adding answer or an insightful comment.
That’s it, no links. I’d still retweet any articles I found cool, and links to all of our great content, but the cold outreach strategy is what really changed, and we’ve found numerous benefits from this: R&D: I was able to see marketers’ successes and pain points with retargeting, and I was able to legitimately help people when they had problems with the technology, whether they were a current client or not. This is research and development in disguise, without the surveys, without the focus groups. This definitely kept my product hat busy. Branding: I have one simple branding goal for my company: be mentioned in every single exploratory conversation about retargeting. We want all companies, big and small, to think about us when they talk about retargeting in their marketing strategy discussions.